CRAFTY GENIUS

Crafty Genius was a happy accident, which still happens to be one of my favorite personal projects to date. Crafty Genius started as a means to hold water ice cube trays. It failed, as nothing went as planned. The water leaked from various areas, and the cold-press board used to create the letters warped. So not only did I have to find a solution to my water problem, I also had to recreate some of the letters.

After discovering (being shown) the potential of just the letters themselves, I decided to drop the frozen ice concept and focus on creating just the trays. After two to three weeks of working on the letters, I came up with a simple, but strong, concept the entomology of letter forms.